At WeShoutLoud, we consider it our
responsibility to keep pace with how ad networks are faring in their
performance for publishers. That’s the reason we regularly blog on ad
networks and their pros and cons for various kinds of publishers. This
post is not a revelation but a deep dive into an ad network that has
shot to the front and center of the scene with their top-notch products
and services.

Media.net is not new to contextual advertising. They’ve been around since 2010 and we’ve reviewed them before. They’ve consistently topped the list of AdSense Alternatives
on our website.  Since we last wrote about them, we’ve only heard good
things about publishers’ experiences with them. For those of you who
haven’t tried them yet, do it now. 

Google AdSense users – you too should
add Media.net in your mix of ads and we are positive that you will find
them adding incremental value to your earnings.  And who doesn’t want
that, right?

Here’s why we think Media.net is a great alternative to Google AdSense:

1. 2nd largest contextual ad network in the world.

Media.net is the 2nd
largest contextual advertising business globally, exclusively powering
the Yahoo! Bing Contextual Ads Program which is one of the largest pool
of advertisers in the world – opening up $6bn worth of search demand for
publishers. This means no matter how broad or niche your content is,
your inventory will always have substantial demand amongst multiple
advertisers. Such a large marketplace of keyword-targeted advertisers
also means a more competitive marketplace which in turn will translate
to better revenues for you because only the most relevant and
high-paying advertisers win the bid to display their ads on your blog/
website.

2. Pioneers of the D2S ad format.

The display to search ad format is a
sophisticated method of monetizing display placements by identifying
user search intent and displaying relevant search keywords which lead to
display of search ads bought by advertisers on a CPC model. The D2S ad
format filters the user’s intent which results in better targeting of
ads on your site and higher revenues because advertisers are likely to
pay more for these valuable clicks on your ads where user intent is
clear and qualified compared to CPM based ads where there is no way to
find out whether the user engaged with the ad or looked right past it.
This ad format leverages search demand from some of the largest ad
platforms in the world for your website’s content – something that only
Media.net makes available for its publishers, which all boils to down to
better ad revenues for you.

3. Contextual Ads that make complete sense.

By now you know that Media.net is
top-notch with its technology. There’s intuitive and intelligent tech
behind the targeting of their ads as well. Media.net’s algorithms
constantly self-optimize based on their ability to analyze and learn the
concepts of your content. Once they absorb what you’re writing about,
they connect that content to relevant advertisements on each page. No
more of those slimming pill ads on a beautiful food blog! Your ads will
be contextual, i.e. related to your content and therefore, will add
value to your writing instead of clashing with it. When you have ads
that are related to your content, the chances of them being clicked on
and you getting paid are also high.

4. Native ads that take the form and feel of your content.

There’s nothing more detracting from
user experience than ads that just do not fit into a page’s scheme of
things. We are subjected to such ads every day and you’d know from your
own experiences that they are ineffectual, dated and inorganic to your
content. What Media.net offers to make your readers’ experiences as
seamless and immersive as possible are native ads. Native ads are
special in that their appearance and form are like your content. Because
of their likeness to your content, they blend in and do not disrupt the
experience of those consuming your content, keeping it consistent.
Media.net ads adopt the flow of editorial content without any changes to
your site layout. Here are a few examples.

Media.net Below The Article Ad Unit

Media.net In-Content Ad Unit

Media.net Display Ad Banner

5. Beautiful and diverse ad units that are aesthetically superior to most others.

When you sign up with Media.net,
you’ll be sent a single ad tag that can help you create ads of several
sizes and types. Depending on your account performance, you could also
get custom ad units made for you. All Media.net ad units are responsive,
adapting without a hitch or extra effort on your part, to any screen
size or device type. Not only are their ad units behaviorally sound, but
also aesthetically superior. Look at a few examples and decide for
yourself:

Media.net Mobile Docked Ad Unit

Media.net Interstitial Ad Unit

6. Every publisher gets a dedicated Account Manager.

How many of you using other major ad
networks have felt helpless at the lack of direction and guidance when
you when you need it? We are sure there’s a large number that’s saying,
“Me!”, to this. This is the gap that Media.net identified and filled
rather democratically. At Media.net, it does not matter whether you are a
small or a large-sized publisher. Each one of their customers get an
Account Manager and this can be a huge help for all the newbies to
monetization. Nowhere else will you have a Company dedicating so many of
their human resources showing you the ropes of blogs monetization.
These Account Managers make meaningful suggestions, which if you pay
heed to, can greatly contribute to increasing your revenue. So, no
groping in the dark as you do with other ad networks – no more
dependence on answers found in obscure corners of user made forums. At
Media.net if you hit a wall, you just shoot your Account Manager an
email and he/she will do what she can to resolve your issue.

7. Complements AdSense and creates additional ad inventory.

We know that a large percentage of
publishers use AdSense to monetize their traffic. Wait, who doesn’t want
more ad revenue, though? This is where Media.net can help even those of
you who do not want to stop using AdSense. Media.net can easily and
effectively be used with AdSense to earn incremental revenue. Media.net
has many ad units in sizes that aren’t covered by the AdSense suite of
ads. Using these ad units can create additional ad inventory and more
opportunities for you to build on your current ad earnings. Here are a
few examples of the ad unit sizes that are unique to Media.net.

Media.net 600×250 Custom Ad Unit

Media.net 600×120 Custom Ad Unit

Our Recommendation

So, here’s what we think – There’s no
reason why you shouldn’t give Media.net a try. We are impressed with
the performance of their ads and the quality of their services. They
are, without a doubt, a great alternative to AdSense.

How to Join Media.net

All you need to do is click here and sign up.
Every website is reviewed independently by Media.net and if your
website gets approved, you’ll hear from your Account Manager promptly.
Happy Monetization!